The Free Ketchup Campaign
For those of you that may have missed out, in an effort to make some new pals, shake some hands, and do a little mingling, we handed out 2,400 bottles of 100% free K.O. Ketchup to all of those who “liked” our Facebook page.
To say the campaign was a success is an understatement. And to say it was an easy win would be a straight up lie.
The truth is, we’re a small operation over here in Downtown Los Angeles, so shipping 2,400 bottles of ketchup required some… elbow grease, to say the least.
[1]
When we first thought up this absurd campaign we knew we wanted to get 2,400 bottles of our product into 2,400 pairs of hands, what we didn’t know is that it would only take 2 hours.
We were a bit surprised -to say the least- and definitely had our work cut out for us.
Turns out that 2,400 bottles of ketchup also required 2,400 separate boxes and 2,400 separate shipping labels. We think we sent our printer into early retirement (in fact, you should expect a “Eulogy to a ZB 500 Label Printer” blog post in the near future). It took a full day just to print the labels!
[2]
Next, with the packaging all ready to go, we just had to stuff the boxes… no biggie. Except it was a biggie. A three ton biggie. We had THREE pallets (each just shy of a ton) of spicy, tangy burger sauce to pack into 2,400 5 by 8 inch boxes. No way we were accomplishing this alone… so we enlisted the help of our closest friends, relatives and random flavor enthusiasts to help out by enticing them with a massive K.O. BBQ.
Next thing you know…
[3]
Voila!
The K.O. ketchup giveway was quite the experience and in the end, we think the chance to make friends with all of you fine folks (from Hawaii and Alaska to Guam and Puerto Rico) was well worth the blisters, backaches and broken bones… ok, maybe not broken but certainly belabored.